2014 Tourism Business Survey

chris-scargillWe had a fantastic summer in 2013, although not for everybody, after a fairly miserable and mixed start for many. The summer ‘came good’ and enabled many businesses to recover from early losses sustained in the early part of year. Consumer confidence also saw a much needed boost during the year. However, some coastal businesses on a high as a result of the summer suffered due to the tidal surge endured in early December and our thoughts are with them as they try to rebuild.

The results of our Annual Tourism Business Survey 2014 are now out! Please click here to view the results.

Mid-year Confidence Monitors

We are delighted to be working closely with Visit Norfolk and Visit Suffolk in producing quarterly Tourism Business Confidence Monitors on their behalf. To take part in the latest survey please click here.

Ian Russell MBE, Wroxham Barns and Visit East Anglia Director said, “I would urge all tourism businesses to take part in the survey. This is your chance to share your thoughts and experiences on your business, the destination in which you trade and the wider economy. Put simply there is no other platform which enables your views to be heard and assessed in an objective and focussed way. The results of the survey become more valuable and more relevant as the number of businesses taking part increases. The survey enables those who volunteer to steer our DMO’s and the County organisations to speak from a position of strength about the challenges that you and I face and our wishes for the future. To not take part is, to be blunt, negligent and wasteful of your chance to make a valuable contribution to our industry. The survey is well thought out, thought provoking and very easy to complete (around 15 minutes). To be able to receive the survey results and to compare your views against all business in the area is really helpful and until recently simply was not possible.”

As always, we respect the confidentiality of those businesses providing data for the survey. We do not publish the details of any individual participants to any organisation. If you would like clarification on this please see our confidentiality guarantee on this or alternatively please call me on 0845 4081732 or email tourism@larking-gowen.co.uk and I will be happy to discuss our policy with you.

Thank you for your continued support.

Chris Scargill

Tourism & Hospitality Partner
Larking Gowen


“ Not only will we be able to judge the overall feeling for activity within the two counties but we will also be able to benchmark each county against the other, and from that, to judge the impact of what for some has been a very mixed trading period throughout 2013.”

“ Hundreds of businesses have already shared their information for the purposes of historic surveys and we have based our reputation on continuing this confidentiality.”