The 2024 results are in!

Download your copy of the 2024 results brochure here 

 See what went on at the results launch below


Thanks to our 2024 survey partners

JFWP Main Logo Positive Pannington CMYK     CAMPLINGS LOGO    Adnams Logo_BVI DBLUE (1)

More about the survey

The survey is designed to gain valuable insights into the performance and practices of businesses in the tourism, leisure and hospitality industry in East Anglia, and participation from business leaders in the sector is critical to its success.

Those taking part have the opportunity to share insights and experiences, and help shape the future of the industry. The survey results will be used to identify areas of the industry that may be underperforming and to develop strategies for improving the overall health and competitiveness of the sector.

The survey results are used to identify trends and best practices in the industry. This information can be used by you to inform the development of new products or services, marketing strategies and other business practices that could help your business to better meet the needs of customers and stay competitive in the market.




Below are testimonials from our past ambassadors, and a short video explaining why the survey is important, and why the results are a fantastic benchmarking tool for businesses to consider as part of their future planning. 




If you would like to find out more about the survey, or how our team of tourism specialists can support you and your tourism business just click here, or email


Read the 2023 result brochure – click here


Watch what happened at the 2023 Tourism Business Seminar 


You can also listen to the Tourism Business Chat podcast here.

Hear insights from the Tourism Business Survey Seminar in special bonus episodes of Tourism Business Chat – just click the images to listen and find out more

Tourism Survey Chat

Socials TBC - panel


 Read our COVID-19 Impact Survey report here.

Open for Business: Hope or fear for tourism one year on

Our Tourism lead Chris Scargill led a panel webinar back in 2021 ‘Open for Business: Hope or fear for tourism one year on’, with guest panellists Andy Wood CEO of Adnams, Ruth Knight Director of Norfolk Broads Direct, Philip Turner owner of Chestnut Inns, and Andrew Barnes CEO of Bure Valley Railway. They discussed key questions:

  • What’s the latest in the road to recovery?
  • What are the staffing practicalities around teams returning to work?
  • How are you maintaining communication and managing customer expectations through the transition?
  • What lessons have you learnt and what changes have you made or will you be making?
  • What do you see as the key risk aspects for 2021?
  • What legacy and changes do you think there will be? (dare we mention the word staycation)
  • What are the key challenges ahead and how are you planning for them?