The Tourism, Leisure and Hospitality Business Survey 2020 – Now open!

You can take part in the 2020 Tourism, Leisure & Hospitality Business Survey by clicking here!

Follow us at @LGtourism on Twitter, or sign up here to receive our event and tourism updates, and be the first to hear about our exciting, newly formatted results seminar which will take place on 28 April 2020!

Chris with t-rex

Interesting times lie ahead for the Tourism sector in the U.K. The collapse of Thomas Cook and financial uncertainty in other carriers, combined with a greater call to go green, make a UK stay all the more appealing. I’m confident that by working together, businesses in the region can make the most of this and ensure our region develops further into a holiday destination of choice in the UK. But tourism doesn’t just happen. Against a backdrop of rising costs, as well as increasing cultural, political and natural challenges, the sector is buzzing with investment, passion and energy.

Understanding how other businesses are doing, and sharing views, will help your business!

Once again, we’re undertaking the largest independent survey of its kind for your region and we need your help. The information gathered helps to provide representative and accurate data about the Tourism sector. It covers many key aspects, creating a useful benchmark for you and your business.

Many of the businesses that provide services to this sector fully support the annual survey and this year the survey is sponsored by Adnams, Camplings, Howes Percival, Lloyds and Purcell.

Those who fill in the survey remain anonymous in the published report, which provides an annual snapshot of the sector across East Anglia. The survey includes questions about the short and long-term impact of issues like Brexit, the National Living Wage (NLW) and the National Minimum Wage (NMW), and delves into questions around the use of plastics, profit margins and, more generally, how businesses have performed in the last year. The results are published as an annual brochure which will be launched on 28 April.

Chris Scargill

Tourism, Leisure & Hospitality Partner,  MHA Larking Gowen


Watch our video below which highlights why our survey is an important tool for the sector.


“As always, we understand and respect the confidentiality of the data provided by businesses for the survey. We do not publish the details of any individual participants to any organisation although for those businesses who provide information we can produce for them a bespoke benchmark report against the sector as a whole. If you would like clarification on our confidentiality guarantee we have more information here or alternatively please call me on 0330 024 0888 or email and we will be happy to discuss our policy with you.”

2020 Survey Ambassadors at the launch, held at Roarr Dinosaur Adventure – left to right, Andrew Hird – Woodland Holiday Park & Visit North Norfolk, Chris Scargill – MHA Larking Gowen, Judith Phillips – Kentwell Hall, Adam Goymour – Roarr Dinosaur Adventure, Ruth Knight – Visit the Broads, Alastair Baker – Bressingham Steam & Gardens, Martin Dupee – Zoologoical Society of East Anglia, Jo Artherton – Pensthorpe Natural Park, Peter Williamson – Norfolk and Suffolk Tourist Attraction Association




The Tourism Business Surveys are an important barometer of how the industry feels about itself, it highlights the big issues and gives us crucial data to plan the way forward. Its effectiveness and usefulness to the sector is indisputable, and that’s why Visit Norfolk urges everyone to take part.

Hundreds of businesses have already shared their information for the purposes of historic surveys and we have based our reputation on continuing this confidentiality.