Welcome to the Annual Tourism & Leisure Business Survey 2015! We are proud to be in our ninth year of conducting the survey which has developed and grown over the years to be a well respected, intelligence, source of tourism statistical data.
The start of 2014 was a very difficult time for some coastal businesses in our region having just suffered one of the worst tidal surges in 60 years. This was followed by an extremely we start to 2014. However, pleasingly, the April 2014 Tourism Business Confidence Monitor revealed a boost in visitor and guest numbers for the first quarter. In the lead up to summer, the weather improved along with business confidence, and although it was a relatively wet August, the majority of businesses reported having had a good summer.
Our 2015 Annual Tourism & leisure Business Survey is a review of 2014, providing an opportunity to identify key trends, as well as a look ahead to 2015 to gain an understanding of what businesses in the tourism and leisure industry are really expecting and predicting.
The continued (and growing) support for this survey is very much appreciated, and we would like to thank all those that support us.
The results of our Annual Tourism Business Survey 2015 are now out! Please click here to view the results.
We continue to work closely with Visit Norfolk and Visit Suffolk in producing quarterly Tourism Business Confidence Monitors on their behalf. To take part in the latest survey please click here.
Ian Russell MBE, Wroxham Barns and Visit East Anglia Director said, “I would urge all tourism businesses to take part in the survey. This is your chance to share your thoughts and experiences on your business, the destination in which you trade and the wider economy. Put simply there is no other platform which enables your views to be heard and assessed in an objective and focussed way. The results of the survey become more valuable and more relevant as the number of businesses taking part increases. The survey enables those who volunteer to steer our DMO’s and the County organisations to speak from a position of strength about the challenges that you and I face and our wishes for the future. To not take part is, to be blunt, negligent and wasteful of your chance to make a valuable contribution to our industry. The survey is well thought out, thought provoking and very easy to complete (around 15 minutes). To be able to receive the survey results and to compare your views against all business in the area is really helpful and until recently simply was not possible.”
As always, we understand and need for respect the confidentiality of the data provided by businesses for the survey. We do not publish the details of any individual participants to any organisation although for those businesses who provide information we can produce for them a bespoke benchmark report against the sector as a whole. If you would like clarification on our confidentiality guarantee we have more information here or alternatively please call me on 0845 4081732 or email email@example.com and we will be happy to discuss our policy with you.
Tourism, Leisure & Hospitality Partner
Chairman of The Suffolk Coast and VEA Director
All businesses need information and the judgement of performance is only possible against some form of bench mark. This survey provides tourism businesses and those interested in investing in them with large quantities of really valuable and relevant data. The analysis will be important to the strategic development of, not only, individual tourism businesses but also those that support them. Larking Gowen should be congratulated on the way they have continued to develop this survey. Despite all the facts and figures, it still makes a good read!
Wroxham Barns & VEA Director
It is so important for us to understand how our sector, our area and the county are doing as a whole. The Survey took just 15 minutes to complete and the information gained helps us to identify the big challenges and gives us the evidence to support our cause with local, regional and national government. It helps individual businesses to measure their performance against the market, giving us valuable management information.
Visit Norfolk Brand Manager
The Tourism Business Surveys are an important barometer of how the industry feels about itself, it highlights the big issues and gives us crucial data to plan the way forward. Its effectiveness and usefulness to the sector is indisputable, and that’s why Visit Norfolk urges everyone to take part.
Visit Suffolk Brand Manager
These surveys are a great opportunity for tourism businesses, large or small, to contribute their views on how well tourism is performing at a local and county level for Suffolk and how this informs the bigger picture for tourism nationally. All participants can receive a copy of the full report which may assist them in future business decisions, while we will use the data to support regional decision making too.
General Manager, Holiday Inn – Norwich City/Norwich Airport
The survey is a must for anybody in tourism if you wish to understand what is truly happening within our industry locally and throughout the region. The results are fascinating and give precise data about what is needed from our DMO’s and our local and national government. It also shows you what your peers really think about the sector. Please don’t miss your opportunity to get involved.
Chief Executive Officer, Visit East Anglia
With our dynamic domestic tourism market in a constant state of change, never has it been more important to use sound market intelligence in order to support our business decision making. These Tourism Business Surveys are a valuable resource to all businesses across East Anglia and I encourage all organisations to support it.
Director of Operations Zoological Society of East Anglia and Dinosaur Adventure, NTAA Chairman & VEA Director
Over the years that we have been participating in these Tourism Business Surveys it has always proved valuable in assessing where we sit in the market place, how business confidence generally is and how the industry sees the forthcoming year. The results of these surveys really enable organisations who represent us to focus on what is important to the operators and owners of the tourism businesses in Norfolk & Suffolk and influence others to increase investment into the local tourism economy.