Welcome to the Annual Tourism & Leisure Business Survey 2016!
We are proud to celebrate our 1oth Anniversary of conducting the survey. It is interesting to see how the survey has developed over the past 10 years and it is pleasing to see how businesses appear to be in a better position than a decade ago.
Our 2016 Annual Tourism & Leisure Business Survey is a review of 2015, providing an opportunity to identify key trends, as well as a look ahead to 2016 to gain an understanding of what businesses in the tourism and leisure industry are really expecting and predicting.
This year our survey showed that 4% of businesses saw turnover increase in 2015, which, for the majority, leads to better profits (53%). Better still is the confidence for 2016 with 66% expecting increased turnover and 59% anticipating higher profits.
However, businesses feel strongly that the government does not provide enough support for our region. Results showed a clear call for the government to give more funding to local authorities in the region, with 81% of those surveyed believing the government does not do enough to support tourism.
The continued (and growing) support for this survey is very much appreciated, and we would like to thank all those that support us.
As always, we understand and need for respect the confidentiality of the data provided by businesses for the survey. We do not publish the details of any individual participants to any organisation although for those businesses who provide information we can produce for them a bespoke benchmark report against the sector as a whole. If you would like clarification on our confidentiality guarantee we have more information here or alternatively please call me on 0845 4081732 or email firstname.lastname@example.org and we will be happy to discuss our policy with you.
For more information, please visit the following link click here to watch a video about our survey.
Ian Russell MBE, Wroxham Barns and Visit East Anglia Director said, “I would urge all tourism businesses to take part in the survey. This is your chance to share your thoughts and experiences on your business, the destination in which you trade and the wider economy. Put simply there is no other platform which enables your views to be heard and assessed in an objective and focussed way. The results of the survey become more valuable and more relevant as the number of businesses taking part increases. The survey enables those who volunteer to steer our DMO’s and the County organisations to speak from a position of strength about the challenges that you and I face and our wishes for the future. To not take part is, to be blunt, negligent and wasteful of your chance to make a valuable contribution to our industry. The survey is well thought out, thought provoking and very easy to complete (around 15 minutes). To be able to receive the survey results and to compare your views against all business in the area is really helpful and until recently simply was not possible.”
Thank you for your continued support.
Tourism, Leisure & Hospitality Partner
Chairman of The Suffolk Coast and VEA Director
All businesses need information and the judgement of performance is only possible against some form of bench mark. This survey provides tourism businesses and those interested in investing in them with large quantities of really valuable and relevant data. The analysis will be important to the strategic development of, not only, individual tourism businesses but also those that support them. Larking Gowen should be congratulated on the way they have continued to develop this survey. Despite all the facts and figures, it still makes a good read!
Wroxham Barns & VEA Director
It is so important for us to understand how our sector, our area and the county are doing as a whole. The Survey took just 15 minutes to complete and the information gained helps us to identify the big challenges and gives us the evidence to support our cause with local, regional and national government. It helps individual businesses to measure their performance against the market, giving us valuable management information.
Visit Norfolk Brand Manager
The Tourism Business Surveys are an important barometer of how the industry feels about itself, it highlights the big issues and gives us crucial data to plan the way forward. Its effectiveness and usefulness to the sector is indisputable, and that’s why Visit Norfolk urges everyone to take part.
Visit Suffolk Brand Manager
These surveys are a great opportunity for tourism businesses, large or small, to contribute their views on how well tourism is performing at a local and county level for Suffolk and how this informs the bigger picture for tourism nationally. All participants can receive a copy of the full report which may assist them in future business decisions, while we will use the data to support regional decision making too.
General Manager, Holiday Inn – Norwich City/Norwich Airport
The survey is a must for anybody in tourism if you wish to understand what is truly happening within our industry locally and throughout the region. The results are fascinating and give precise data about what is needed from our DMO’s and our local and national government. It also shows you what your peers really think about the sector. Please don’t miss your opportunity to get involved.
Director of Operations Zoological Society of East Anglia and Dinosaur Adventure, NTAA Chairman & VEA Director
Over the years that we have been participating in these Tourism Business Surveys it has always proved valuable in assessing where we sit in the market place, how business confidence generally is and how the industry sees the forthcoming year. The results of these surveys really enable organisations who represent us to focus on what is important to the operators and owners of the tourism businesses in Norfolk & Suffolk and influence others to increase investment into the local tourism economy.