Thank you to everyone who has participated in the 2017 survey. To download a copy please click here.
Celebrating its 11th year, the independent survey included questions about the short and long term impact of last year’s Brexit vote as well as other issues affecting the tourism sector, including accessibility for disabled visitors.
Businesses across the region from the tourism and leisure sector including restaurants, hotels and tourist attractions as well as retailers in the tourism hotspots participated.
There is a lot of good anecdotal evidence in the tourist sector but this survey provides an opportunity to mark the current trends with a series of valuable statistics. The survey highlights the strengths and weaknesses of the industry as well as its economic benefits to the region. It is not only an important awareness tool used by key decision makers, tourism organisations and government both local and national, but the results can also help participants to create tailored business development plans. Furthermore, it provides a benchmarking tool to see how businesses compare year on year.
The continued (and growing) support for this survey is very much appreciated, and we would like to thank all those that support us.
Pete Waters executive director of Visit East Anglia said,
“The Tourism Business Survey is an invaluable barometer of how the visitor economy is performing. It highlights issues, and supports our business planning. Crucially, the more businesses which participate in the survey the better and the more authoritative the data.”
As always, we understand and respect the confidentiality of the data provided by businesses for the survey. We do not publish the details of any individual participants to any organisation although for those businesses who provide information we can produce for them a bespoke benchmark report against the sector as a whole. If you would like clarification on our confidentiality guarantee we have more information here or alternatively please call me on 0845 4081732 or email firstname.lastname@example.org and we will be happy to discuss our policy with you.
Tourism, Leisure & Hospitality Partner
For more information, please click here to watch a video about our survey.
Chairman of The Suffolk Coast and VEA Director
All businesses need information and the judgement of performance is only possible against some form of bench mark. This survey provides tourism businesses and those interested in investing in them with large quantities of really valuable and relevant data. The analysis will be important to the strategic development of, not only, individual tourism businesses but also those that support them. Larking Gowen should be congratulated on the way they have continued to develop this survey. Despite all the facts and figures, it still makes a good read!
Chairman Broads Tourism Ltd
As an industry, we are fortunate that the Larking Gowen tourism survey provides us with the opportunity to measure our individual business performance in 2016 and our expectations for the year ahead against that of our peers.
This is a true benchmark and an accurate barometer to gauge the year ahead and I urge all tourism businesses to take part. The survey can be a powerful tool to make considered business decisions, but only if a large percentage of businesses contribute.
As Chairman of Broads Tourism, the fastest growing DMO in Norfolk, I would ask all Broads tourism businesses to complete the survey so that Larking Gowen can deliver a credible report of the state of our industry to our members.
Wroxham Barns & VEA Director
It is so important for us to understand how our sector, our area and the county are doing as a whole. The Survey took just 15 minutes to complete and the information gained helps us to identify the big challenges and gives us the evidence to support our cause with local, regional and national government. It helps individual businesses to measure their performance against the market, giving us valuable management information.
Executive Director, Visit East Anglia
The Tourism Business Surveys are an important barometer of how the industry feels about itself, it highlights the big issues and gives us crucial data to plan the way forward. Its effectiveness and usefulness to the sector is indisputable, and that’s why Visit Norfolk urges everyone to take part.
Visit Suffolk Brand Manager
These surveys are a great opportunity for tourism businesses, large or small, to contribute their views on how well tourism is performing at a local and county level for Suffolk and how this informs the bigger picture for tourism nationally. All participants can receive a copy of the full report which may assist them in future business decisions, while we will use the data to support regional decision making too.
Managing Director, Ufford Park Woodbridge Hotel, Golf & Spa
The Tourism Business Survey is essential for anyone in the Tourism Industry to benchmark themselves and get a true understanding of what is going on around them locally. There is nothing else like it for relevance but it only works if companies complete the 15 minute survey. The final report can only help us all, however large or small we are, to measure our performance against others. Without everyone’s support and commitment though this would not be possible. So please find the time to have your say and help others.
Director of Operations Zoological Society of East Anglia and Dinosaur Adventure, NTAA Chairman & VEA Director
Over the years that we have been participating in these Tourism Business Surveys it has always proved valuable in assessing where we sit in the market place, how business confidence generally is and how the industry sees the forthcoming year. The results of these surveys really enable organisations who represent us to focus on what is important to the operators and owners of the tourism businesses in Norfolk & Suffolk and influence others to increase investment into the local tourism economy.