Photo by: Daniel Verdon - courtesy of The Canoe Man
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2017 snap shot survey results
The Tourism and Leisure Business Survey 2018
Our 2018 Tourism and Leisure Business Survey was again well supported this year and we would like to thank all of you who have participated in it and all those who have helped to promote it. Without your support and input we would not be able to put this together.
Last year was an interesting year and 2018 and beyond will offer many challenges as well as plenty of opportunities. We continue to work closely with Visit Norfolk, Visit Suffolk, Visit Essex and Visit East Anglia, and we have really appreciated the support on a more local level of the local destination marketing and management organisations (the number of which we are pleased to report is growing).
For this reason, as you will see in this year’s brochure, we have given some of them a voice to showcase what they are doing at a local level, to help make our area even more successful.
We are also very grateful to all the businesses who have participated in the articles, bringing to life ideas and activities. We trust the survey data and articles presented are balanced and take in equal measure the confidence and elements of scepticism for the future and that we have touched on some of the complex aspects that will affect all of us.
As always, feedback is most welcome on what you would like to see in future publications and any areas that may interest you or require more attention.
All businesses need information and the judgement of performance is only possible against some form of bench mark. This survey provides tourism businesses and those interested in investing in them with large quantities of really valuable and relevant data. The analysis will be important to the strategic development of, not only, individual tourism businesses but also those that support them. Larking Gowen should be congratulated on the way they have continued to develop this survey. Despite all the facts and figures, it still makes a good read!
Chairman Broads Tourism Ltd
As an industry, we are fortunate that the Larking Gowen tourism survey provides us with the opportunity to measure our individual business performance in 2016 and our expectations for the year ahead against that of our peers.
This is a true benchmark and an accurate barometer to gauge the year ahead and I urge all tourism businesses to take part. The survey can be a powerful tool to make considered business decisions, but only if a large percentage of businesses contribute.
As Chairman of Broads Tourism, the fastest growing DMO in Norfolk, I would ask all Broads tourism businesses to complete the survey so that Larking Gowen can deliver a credible report of the state of our industry to our members.
Wroxham Barns & VEA Director
It is so important for us to understand how our sector, our area and the county are doing as a whole. The Survey took just 15 minutes to complete and the information gained helps us to identify the big challenges and gives us the evidence to support our cause with local, regional and national government. It helps individual businesses to measure their performance against the market, giving us valuable management information.
Executive Director, Visit East Anglia
The Tourism Business Surveys are an important barometer of how the industry feels about itself, it highlights the big issues and gives us crucial data to plan the way forward. Its effectiveness and usefulness to the sector is indisputable, and that’s why Visit Norfolk urges everyone to take part.
Visit Suffolk Brand Manager
These surveys are a great opportunity for tourism businesses, large or small, to contribute their views on how well tourism is performing at a local and county level for Suffolk and how this informs the bigger picture for tourism nationally. All participants can receive a copy of the full report which may assist them in future business decisions, while we will use the data to support regional decision making too.
Managing Director, Ufford Park Woodbridge Hotel, Golf & Spa
The Tourism Business Survey is essential for anyone in the Tourism Industry to benchmark themselves and get a true understanding of what is going on around them locally. There is nothing else like it for relevance but it only works if companies complete the 15 minute survey. The final report can only help us all, however large or small we are, to measure our performance against others. Without everyone’s support and commitment though this would not be possible. So please find the time to have your say and help others.
Director of Operations Zoological Society of East Anglia and Dinosaur Adventure, NTAA Chairman & VEA Director
Over the years that we have been participating in these Tourism Business Surveys it has always proved valuable in assessing where we sit in the market place, how business confidence generally is and how the industry sees the forthcoming year. The results of these surveys really enable organisations who represent us to focus on what is important to the operators and owners of the tourism businesses in Norfolk & Suffolk and influence others to increase investment into the local tourism economy.
“ The Tourism Business Surveys are an important barometer of how the industry feels about itself, it highlights the big issues and gives us crucial data to plan the way forward. Its effectiveness and usefulness to the sector is indisputable, and that’s why Visit Norfolk urges everyone to take part.”
“ Hundreds of businesses have already shared their information for the purposes of historic surveys and we have based our reputation on continuing this confidentiality.”
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