Business Confidence Monitors

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Welcome to the Quarterly Tourism Confidence Monitors

We are delighted to be working in partnership with Visit Norfolk and Visit Suffolk, and on their behalf are undertaking a series of quarterly tourism business confidence monitors.

The results for our latest surveys for Norfolk and Suffolk covering the quarter to 30 September 2014 are now available! Please click on the slider above to view the reports for your county. 

Why Participate? What is in it for me?

  • Your voice heard – influence decision makers in the region
  • Valuable data – completely free survey report
  • Your only comprehensive regional survey of its type
  • Option to receive your own bespoke report
  • Support your Destination Marketing Organisation

Despite the extremely wet start to 2014, the April survey revealed a boost in visitor and guest numbers in the first quarter of 2014 with around 1 in 2 businesses reporting an increase compare to the same period last year. This encouraging start to the year continued into Q2 with the highest proportion of businesses reporting an increase in visitor numbers in the current series of business monitors. Confidence continues to improve which is indicative of the improving national economy. Businesses surveyed in July 2014 appeared to be much more optimistic about the Summer than those businesses surveyed last year. Despite the very wet weather, the results from Q3 the survey covering the quarter to 30 September 2014 revealed many businesses had enjoyed a successful summer and optimism strong for the future.

Previous Survey Results

To view previous Norfolk results, please click here.

To view previous Suffolk results, please click here.

The survey for the period to 31 December 2014 was incorporated within our 2015 Annual Tourism Business Survey which results. To view the results, please click here.

Should you have any questions or feedback on these surveys, please do not hesitate to contact us at surveys@larking-gowen.co.uk.

Thank you for your support and participation.